• Working with Senior Management to build and implement product marketing plans and marketing communications plans in line with business strategy.
• Developing go to market strategies and tactical execution plans for a portfolio of products and/or services.
• Managing the organization’s marketing communications program including direct marketing, media coverage, contributed articles and press releases.
• Undertaking market research and analysis to identify new product opportunities, market opportunities and competitors’ activity.
• Projecting, monitoring and reporting on sales forecasts, product budgets and actual product sales.
• Supporting the sales team by identifying and recommending opportunities, and providing product training.
• Working closely with product managers to learn and synthesize product features with the goal of conveying the capabilities, features and benefits to salespeople, customers and prospects.
• Delivering and evaluating the effectiveness of all marketing activities including the governance of key messages, tactics, budgets, timing and measurements for improving response rates and ROI.
• Developing strategically aligned pricing and discount policies.
• Developing the marketing materials for use with customers and partners.
Skills:
• 3+ years experience in B2B Marketing
• Fluency in speaking and writing English
• Good writing skills.
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Basic Data
Offer
Marketing Executive needed for Sumerge Software Solutions
