3 Best Ways to Measure and Engage Your Social Audience
Three brief and fast tips on how to monitor and lead your social media strategy and engagement with your social audience.
Tip 1: Localize Your Social Media Strategy
Our recent social marketing data shows that if you localize your Facebook page, you will have better engagement than if you have a globally available page that is the same for every target audience.
Our studies show that this improves your fans' experience and directly increases engagement.
If you localize your social media strategy, you instantly become more relevant to your target audience. You are keying into region-specific topics and formulating your communications around what is relevant for your target market.
Tip 2: Talk to Your Community
We did a study last year and we found that only 5% of brands actually respond to fans when they post a question on the brand's Facebook page. Talk to your community, engage your fans and we guarantee that they will love you for it. This is a great way to build brand ambassadors and customer advocates.
Tip 3: Measure Your Social Marketing Efforts with the Right Metrics and Remember to Benchmark Against Competitors
We get asked by marketers everyday – what should they pay attention to because it is easy to get lost in the new world of social marketing.
In short, it is not just about the number of fans you have on Facebook or the number of followers you have on Twitter -- this is important but it is engagement that you want to pay attention to.
Other metrics to pay attention to include: Response Rates, Response Times, Fan Growth, and Regional Reach.
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